What types of photographs do credit unions use on their websites? I’ve been obsessed with this question for years not only because I’m a photographer and filmmaker, but because visual storytelling has never been more important in our collective efforts to differentiate and grow in a crowded marketplace. Eager to do my part, I’ve been grateful for the opportunity to create some of our industry’s largest photojournalism projects that celebrate the everyday heroes at the heart of our movement. But it wasn’t until my February 2019 “What Will They See?” story, a piece about my collaboration with TwoScore to create a customized portfolio of member-centered photos for a small credit union in Indianapolis, that I started to dig into how people react to photos on websites. Put simply, we ignore stock photos. We reject them in milliseconds, preferring real images of real members and employees doing real things for and with each other, who have a real connection to the credit union whose site we’re visiting. Deep down, we know this. We realize that generic stock images cannot, by definition, capture any credit union’s unique value, story, membership, employees, and culture. Our industry still relies on them, though. I’m neither the first nor last to call it out, but complaining about this practice hasn’t changed anything. If we want to open eyes, then we must be honest about what those eyes will see when they visit the online home of our credit union. The time has come for hard data and harder truth. That’s why I started The Credit Union Photography Project in the spring of 2019. Our small team of volunteers from across our industry are visiting every credit union website in the United States, and classifying every photo on every page. When completed, CUPP will be the most comprehensive research project of its kind in our industry’s history. As of October 5, 2019, the CUPP team has visited 1,359 credit union websites and classified 51,548 photos. Some preliminary findings: Photos of real members are almost nonexistent, comprising only 3.5% of the total number of website photos we’ve classified to this point. Moreover, of the 1,359 credit union websites we’ve visited, 83.6% of them – 1,136 in all – don’t have a single image of an actual member. Photos of real employees are almost as rare, appearing in only 12.7% of the total photos posted on credit union websites. When we add in photos of board members and other volunteers, the result increases to 16%. 70% of the photos we’ve seen so far – 36,316 to be precise – are stock. 90.8% of the websites we’ve visited contained at least 1 stock photo. These numbers indicate that we’re not spotlighting the employees we claim are our most important assets. Real members are invisible. And with every stock image we use, we miss an opportunity to establish a personal connection with current and future members. We can do better. You may not agree, though. You may think the pictures don’t matter, that stock isn’t a big deal, that your credit union doesn’t need to change. If so, I invite you to check out some reverse image search results from Google in my next article: Adventures in Stock Photos – Act 2: Free Love Dating with Pretty People. 41SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Andy Janning Andy Janning is a popular keynote speaker at events across the country, a national award-winning expert in talent development, the host of NCUF’s Herb Wegner Memorial Awards, and a … Web: https://www.andyjanningphoto.com Details
The esports industry offers some potentially sizable benefits to the USA and its economy at large.With the ever-growing success of esports, America is well placed to capitalise on it and be one of the major leaders both business wise and in hosting events across esports titles. It’s an industry which shows no sign of stopping down in terms of monetary growth; it has been reported that the global esports economy will reach a sizable $906m (~£605m) in 2018. A reported 11% of revenue from the esports industry comes from merchandise and tickets. So it seems, plenty of money can be made by hosting a major tournament. For example, the 2016 League of Legends World Championship was able to earn a fee in the region of $2m (~£1.42m) from fan contributions. The 2017 Dota 2 International had an even bigger prize pool of over $24.8m (~£17.7m) in prize money, where more than $21m (~£15m) was from fan / player contribution. These fan contributions are typically in-game purchases that give players special items or characters. All the in-game purchases are limited release items and players are only able to purchase it once before it expires and cannot be purchased again. It was announced recently that Arlington, a city west of Dallas in Texas, proposes to construct the largest esports stadium in America. As of now, there aren’t many arenas or stadiums built that are designated to esports. Esports Arena which boasts several locations, most recently Oakland in California, is one such example, and the Blizzard Arena located in Los Angeles is intended to host esports competitions aside from the Overwatch League and Hearthstone. The new esports stadium, which is proposed to finish completion by autumn this year, is a whopping 100,000 square feet space and it can hold up to 1,000 spectators. Such a stadium should be great for fans who will come to support the esports tournaments hosted there. Putting such a purpose-built esports stadium in America will make the country even more of an epicentre for esports coverage. Building an esports stadium of that size is a great move for both esports and America. Esports viewership is expected to reach in excess of 215 million in 2018 and looks to grow to almost 300 million by 2020. Having the stadium built in Arlington will surely boost the city’s economy. The city itself is far from as popular as other destinations in the States for tourists such as New York City or Los Angeles, nor does it have the population size of these two cities. However, with the addition of the new esports only mid-sized venue, Arlington can be a popular city known for esports. Katowice in Poland is a great example of how a relatively small city became famous from esports. Katowice has landed itself a place in the esports’ history books thanks to it being the host of the Intel Extreme Masters. The 2018 IEM Katowice took place this February and March, and was another huge success. Over the course of two weekends, 169,000 fans traveled to the Polish city and filled the Spodek Arena whilst it recorded 127 million impressions on social media. Following this year’s edition TEO published a story on the positive impact becoming an esports host city has had for Katowice, and whilst the proposed Arlington venue isn’t the size of the Spodek nor can it hope to achieve the same results, even a taste of this success would provide a boost to the local economy. It may be surprising that the stadium will be built in a city like Arlington opposed to a metropolis like New York City or Los Angeles. But, on closer inspection, Arlington already houses plenty of other professional sports teams such as the Texas Rangers, the Dallas Cowboys, and the WNBA’s Wings, and space is of course cheaper here than in LA and NYC too. The Mayor of Arlington, Jeff Williams is proud that his city will be the host of the stadium. He said: “Being on the forefront of new ideas and setting trends is in our DNA and part of who we are as The American Dream City.”Mayor Jeff Williams“Being on the forefront of new ideas and setting trends is in our DNA and part of who we are as The American Dream City”The anticipation and expectation is that fans will head to Arlington to experience the new stadium and the tournaments it hosts, which will in turn generate more cash for the city from everything from advertising to hotels, restaurants, bars and so on. If the stadium is a success for Arlington and it proves to be an economy booster; other cities across the US may look to invest in constructing stadiums built for esports events. This is the hope, and the esports American dream, but for now let’s wait and see how Arlington’s attempt fares in the self-designated American Dream City.
Questions, questions, questions.Everywhere you looked Tuesday at Staples Center there were questions confronting the Lakers.Maybe they found some answers Tuesday, maybe they didn’t.Maybe their stunning 116-103 win over the Clippers means something; maybe it means nothing at all. But it does make you raise your eyebrows, even just a little bit.How can you not when a young, explosive bench combines for 76 points and hustles its way to a 41-point fourth quarter while limiting the Clippers to 24?“They’ve been doing it. They showed it in preseason and exhibition games,” Lakers coach Mike D’Antoni said. “They’ve been good. They’ve turned a gas on.”They did.Not that we paid any attention. But maybe we should have.Or to young, athletic forward Xavier Henry who hustled and slithered and shot his way to a career-high 22 points; or Jordan Farmar and his 16 points and six assists in relief of Steve Nash; or Chris Kaman and Pau Gasol combining for 25 points and 21 rebounds; and Jodie Meeks adding 13 points and Nick Young 13?All of them smiling and high-fiving and rushing to each other’s defense when the Clippers got a little too aggressive or were immediately nearby to extend a helping hand when a teammate went crashing to the floor.Amazing what can happen when guys actually like each other, right?Or when players embrace being here and willingly carry out their coaches’ orders and play for each other rather than against one another.When you have that going for you the possibilities are endless, even if only for one night.“Chemistry means a lot and they’re good guys and very coachable,” D’Antoni said. “They want to win and are doing everything right. When you do that, they have a chance. You don’t need one guy to be a star every night.”The Lakers might turn around and lose their next three games, but when the lights flashed on opening night Tuesday and their Staples Center neighbor Clippers looked contritely upon them, almost as if they felt sorry for them, they showed that chemistry, young legs, and a willingness to play collectively still goes a long way.“We’ve been together every day in the gym a month before training camp, playing with each other, working out with each other,” Henry said. “We know each other well. I love our attitude. Our attitude is the biggest thing we have going. We have guys who are ready to go get it. We’re hungry and we want to beat somebody up.”Questions? Yes.Too many to consider in this year of uncertainty.Too many that need positive answers to seriously consider a playoff spot.You would think, right?But dare we believe something much grander is possible after the fourth quarter explosion we saw Tuesday and the chemistry the Lakers showed?Dare we?Painfully, one of the primary answers was dressed in a purple sweatsuit in the locker room 90 minutes before the Lakers tipped off their new season against the Clippers — and still weeks, if not months, away from providing any help.And just as quickly as Kobe Bryant was spotted he disappeared, vanishing to the refuge of the Lakers’ players lounge as soon as reporters were allowed inside.And invisible he remained until a minute or so into the second quarter when he joined his teammates behind the Lakers’ bench, stylishly dressed in a custom-fitted black suit as he sat next to team doctor Steven Lombardo.It was a nice pick-me up for the Lakers, although it’s debatable what’s more tortuous.Not having a healthy Bryant as they take the first steps in a season rife with uncertainty, or not having Bryant and continually seeing him sitting there on the bench — knowing how different things would be with him on the court.Maybe out of sight and out of mind might be the ideal play here, at least on game nights.In any event, the Lakers will carry on without him for now, for whatever that is worth.And hope Gasol, no longer burdened by the ominous, angry presence of Dwight Howard or the Lakers need to appease him, reverts back to the All-Star player he once was and Nash stays healthy long enough to quarterback this thrown-together roster and Chris Kaman rebounds from two down seasons and the young legs of Young and Farmar and Henry and Wesley Johnson are spry enough to carry out D’Antoni’s run-at-all-costs mandate.If all that happens, and if Bryant eventually returns at or near the level he was before the injury, the Lakers just might have enough to scratch and claw their way to the necessary amount of wins to make the playoffs.“Without a doubt,” D’Antoni insisted.Before immediately qualifying his optimism, of course.“Again, with question marks,” he said. “If Steve is around. Is Pau an All-Star? Does Kaman come back will Nick Young find his footing.”And if none of that happens? Newsroom GuidelinesNews TipsContact UsReport an Error
Argentine goalkeeper Julian Speroni has told talkSPORT Lionel Messi deserved the World Cup Golden Ball award, despite widespread criticism over FIFA’s choice of winner.Germany became the first European team to win the World Cup on South American soil following a 1-0 extra-time victory over La Albiceleste in Sunday’s final, but a large group of the football community were outraged as the Argentina skipper was named the tournament’s best player.Top scorer James Rodriguez, the Golden Boot winner having netted six goals in five games for an impressive Colombia side, was one of the favourites for the accolade, along with Germany’s Thomas Muller and goalkeeper Manuel Neuer.And while fellow stopper Speroni believes Neuer would have been a worthy winner after superb campaign, the Crystal Palace man insisted national hero Messi was just as deserving of the award.“I don’t get the opposition,” he told Drivetime. “He didn’t have a bad tournament at all, I think he had a very good World Cup.“But obviously because it’s Messi, and because of what he’s done at Barcelona, everyone expects magic from him every time he steps onto the pitch.“Overall Messi had a great campaign, he scored four goals and took Argentina to the final.“Other players had great World Cup too, and personally I would have given it to Neuer who was outstanding, but they gave the award to Messi and I think that was quite fair, he deserved it.”