Windows Store will serve both Metro and regular Windows apps includes ad

first_imgSteven Sinfosky said at Build 2011 that most of the new functionality in Windows 8 is still turned off in that developer preview you probably downloaded. One of those disabled features you might be wishing you could check out is the Windows Store — and it’s certainly something worth getting curious about.We know a bit about Windows Store already. For starters, it will be the only place to download apps designed to run on the touch-friendly Windows 8 Metro desktop. Much as it does with the Windows Phone Marketplace, Microsoft wants to maintain veto power — so that it can ensure Windows 8 apps are adhering to the Metro design language and Microsoft’s other guidelines and expectations.The Windows Store won’t just offer Metro apps, however. It’s also going to offer plain-vanilla Windows programs — like the ones you’ve been installing on your desktops and laptops since the early days of Windows. This type of app won’t even have to be designed with Windows 8 specifically in mind — meaning that Windows 7 (or heck, maybe even Vista and XP) users will reap some benefits from the Windows Store as well.Again, like the Marketplace, developers will be able to offer free apps, paid apps, and trial versions. They’ll also have access to a Microsoft-powered ad platform, making it easy to monetize their apps not just on Windows — but also on the Xbox 360 and Windows Phone devices (where the platform is already available).Want to get listed with the Windows Store’s featured apps (the Spotlight section on its landing page)? It’s going to have to be good, and it’s going to have to be popular. Microsoft has stated that it won’t be offering sponsored places for apps among its featured listings.Microsoft is also doing its best to facilitate app discovery. For example, if a website (let’s say Geek.com — we can dream, right?) offers a Windows app, Internet Explorer 10 will show an icon in the address bar that a user can click to head to the store and download it. It’s also worth noting that your purchases and downloads will be tied to your user account, not to a specific device. That opens the door for developers to offer a single purchase for, say, multiple versions of downloadable games that run on all three screens (Windows, Xbox, and Windows Phone) — or for multi-license apps like Office Home and Student or anti-malware suites.There’s still plenty more to discover about the Windows Store, so stay tuned.Read more at Winrumorslast_img read more