Amadeus has announced a new partnership with Adobe

first_imgAmadeus has announced a new partnership with Adobe to bring improved capabilities to airlines. The company says the combination of Amadeus solutions and Adobe Experience Cloud will enable airlines to deliver amazing digital experiences to travellers across any device and throughout the entire journey.“Imagine what traveler experiences could be created by combining the world’s leading airline technology platform with the world’s leading digital experience platform,” said John Lonergan, Director Digital, Airlines at Amadeus. “Amadeus’ collaboration with Adobe Experience Cloud opens a world of opportunities for airlines to deliver truly personalised experiences to travellers across any digital channel – be it on a laptop, an iPad at check-in, a smartphone, or even a video screen on the back of an aircraft seat – and essentially at any point throughout the customer’s journey. The sky’s the limit as to what this partnership will bring to our shared airline customers.”Julie Hoffmann, Head of Industry Strategy and Marketing – Travel at Adobe said the world’s leading travel and hospitality brands rely on Adobe Experience Cloud, and the new partnership with Amadeus will enable Adobe to integrate further with airline brands and take that experience to the next level. “Our goal in Travel is to create and deliver to all touchpoints emotionally engaging experiences that transform and inspire. Together, we’ll create lifetime value for travel brands, while leveraging a new form of intimacy on mobile from the anonymous to the known traveller. Shared airline customers will deliver on digital intimacy across the entire journey.”Amadeus and Adobe are working with airlines to leverage this partnership and the joint capabilities of their technology, and will share more information soon. AdobeairlinesAmadeustechnologytravellast_img read more